Tarihin irin.
Fara fara fada maka labarin Max Factor alama, da farko, bayan ya sanar da kai da "mahaifin" wannan nau'i na kayan shafawa, by Max Factor kansa (ainihin suna Maximilian Faktorovich). An haifi maigidan mace da kuma wanda ya kafa wannan nau'in a ranar 5 ga Agustan 1872 a garin Lodz (yanzu na ƙasar Poland na zamani). A lokacin da yake da shekaru 14, mai zuwa "mahaifin yau da kullum na kayan shafawa" ya kware da sana'ar gashi. Daga nan sai na sami aiki a cikin sana'a a gidan wasan kwaikwayo, a can ban da zaɓin wigs don mata masu yin wasa da kayan ado. Godiya ga gaskiyar cewa 'yan wasan kwaikwayo na Max ya yi aiki a gaban sarki da kansa, wasu mashawartan Rasha sunyi magana game da shi a fili. Saboda haka, an ba shi wurin gwani na kayan shafawa a kotun sarauta na Nicholas II da kuma dan wasan kwaikwayo a cikin gidan wasan kwaikwayo na sarki, wanda ya amince kuma ya ba da wannan aiki na shekaru tara. Kamfanin farko na sayar da kayan kwaskwarima ya gudanar a 1895, a Ryazan. Shekaru goma bayan haka, Max Factor, tare da matarsa, 'yarsa da' ya'ya biyu suka koma Amirka.
Long live America, live live Hollywood.
Bugu da ƙari, tarihin halittar samfurin kayan shafa ya kasance a waje da Rasha. A Amurka, Max Factor ya iya bude wani kantin sayar da kantin sayar da kayan ajiya, da kayan turare da wigs. Amma ba da daɗewa ba Factor a cikin rayuwa yana jiran wani abu ne na ainihi: matarsa ta mutu, kuma saboda cin hanci, ya rasa aikinsa. Amma wannan bai dakatar da "mahaifin kayan yau da kullum ba" kuma tun a 1908 ya koma Los Angeles. A wannan lokaci ne masana'antun cinikayya suka zama masu ban sha'awa a cikin shahararrun mutane da kuma ci gaba. Ta amfani da wannan, Max Factor ya bude gidansa na yau da kullum a kusa da ɗakin studio inda ake yin fina-finan fina-finai. Kuma bai rasa shi ba. Na gode da ilimin da yake da shi da kuma abubuwan da suka fi dacewa da kayan wasan kwaikwayon da suka saya shi, sun fara tuntube shi a kan batun abin da ya kamata ya zama sabon gyara don yin fim a gaban kyamara, saboda kullun da aka kafa domin wasan kwaikwayo ba shi da kyau a gare shi. A shekara ta 1914 Max Factor ya zama mai kirkiro sabon salo don yin fim a cinema. Cikin fuskar kirki ta musamman wadda ta inganta launi. Wannan nau'in hotunan na Hollywood ya ji dadin wannan kirki kamar Fatti Arbakl, Charlie Chaplin da Buster Keaton. Godiya ga wannan Max Factor ya sami matsayin mai sana'a. Tare da ci gaban cinikayya, Kamfanin Max ya bunkasa a cikin layi daya. A 1918, ya ci gaba da "jituwa na launuka" musamman a kayan shafa, wanda ya haɗa da haɗin fata da gashi da launi.
Oscar-lashe kwaskwarima.
Tuni a shekarar 1928 Max Factor, tare da 'ya'yansa maza, sun inganta launi na kayan shafawa. Wannan shi ne babban kuma lokacin da bayyanar Hollywood ta launi. Na gode wa bidi'arsa, an bayar da lambar yabo ga Oscar don babban gudunmawar da ya samu wajen bunkasa wasan kwaikwayo. Kuma ya zama babban damuwa, lokacin da tarihi ya tuna cewa Oscar aka bai wa kayan shafawa. Vivien Leigh, Clara Bowe, Betty Grable ya zama abokan ciniki na yau da kullum na "Paparoma na Kayan shafawa". Amma ba don taurari ba, duk sauran mata zasu iya amfani da kayan kwaskwarimar Factor, saboda an fara sayar da kayan shafawa a Amurka.
Salon farko a Hollywood.
Bayan dan lokaci Factor yana buƙatar fadada kasuwancinta. A karshen wannan, a shekarar 1935, ya bude wani salon mai suna "Hollywood Studio Makeup of Max Factor." Babban shahararren wannan salon shine bude wuraren gine-gine huɗu, wanda aka sanya su bisa ka'idar "Launiyar launin fata": wani yanki na blue - blondes, green - redheads, pink - brunettes, peach - "brownies". A cikin wannan salon, Factor ya haɓaka "Calibrator Cif" na musamman, wanda, lokacin da yake sawa a kan mace, zai iya bayyana duk wani ɓarna a fuska. Bayan haka, tare da taimakon kayan shafa, suna iya ɓoyewa. Babban ma'anar kayan shafawa Max Factor shine kalmar "Makeup for stars and for you".
Innovation a cikin kasuwanci.
A 1938 Max Factor ya mutu. Maimakon haka, babban ɗayansa Frank, wanda ya canja sunansa zuwa Max Factor, Jr .. Shi ne wanda a shekarar 1946 ya ƙirƙira sabuwar saiti don talabijin. Bayan haka, akwai sababbin kayan shafawa don yuwuwar ruwa, kayan shafawa ga kayan jikin mutum, gurasar lipstick, girar ido, tubes tare da goga ga carcasses, tushen ruwa don fuska da sauransu. Dukkan wannan an samarda a karkashin girman kai na Alamar Max Factor.
Babban mahimmanci.
A cikin shekarun 1950, mujallolin hoto da mujallolin mujallu sun bayyana. A karshen wannan, Max Factor ya fito da kayan ado na musamman na kayan ado, wanda nan da nan ya zama babban launi na salon kayan ado a cikin 60s. A nan za ka iya haɗawa da gashin ido, fatness eyeliner, mai tsabta mascara. A cikin shekarun 70s, kamfanin ya ci gaba da kasancewa mai zurfi, wanda har yanzu ya zama tayi na zamani.
Max Factor a yau.
Har zuwa yau, labarin Max Factor bai wuce ba. Ta hanyar binciken shekaru 80, kamfanin ya ci gaba da jin daɗin matsayi na jagorancin duniya a samar da kayan ado na ado. A cikin tsarin wannan nau'in dukkanin fasahohin zamani sun haɗu da kyakkyawa na al'ada. Shahararren mujallolin "Voyage" sunaye sunaye na wannan nau'i daya daga cikin shahararrun shahararren shahararren shahararrun shahararrun wurare a duniya. Har ila yau Max Factor yanzu shine mafi kyawun kayan shafawa a Hollywood ta zamani. Kuma ma'anar zamani na alamar alama ita ce kalmar "Max Factor professionals recommend!". A hanyar, saboda girmamawa da "Maxin Fax" na Max Factor a kan Hollywood Walk of Fame, an kafa tauraruwa, wanda ya sa alamar kwaskwarima ta zama babban daraja.