L`Oreal - kamfani na zamani

Yuni 4, 2010 L`Oreal - kamfani na zamani na kwaskwarima ya juya daidai karni. Wannan yana da yawa: shekaru 100 na tarihin, shekaru 100 na kyau da shekaru 100 na aminci ga masu amfani a ko'ina cikin duniya.

Kuma a lokaci guda ina so wannan lokaci ya zama kadan a tarihin duniya na L`Oreal.

"Ba zan taba zama mai arziki ba," in ji Eugene Schueller, wanda ya kafa L`Oreal, da zarar ya ce. Amma bai gaskata da kansa ba. Abin da ya sa nake ci gaba da aiki. Kuma menene muke gani a yau? L`Oreal - kamfanin zamani na zamani yana wakiltar kasashe 130 da ma'aikatan 63,000 ke aiki.


L`Oreal

Wata rana, Eugene Schueller, masanin injiniya, mai aikin injiniya, a asibitin Central Pharmacy a Faransa, ya zo gida ya sami matar Louise cikin hawaye. Dalilin cutar shi ne ziyara a mai satar gashi wanda ya juya kullun mata a cikin kwandon bambaro (ba tare da karaba ba!). Miji ba shi da wani zaɓi sai dai yayi alkawarin yin kirki mafi kyau a duniya domin ƙaunataccensa. A wancan lokacin, mafi yawan mata sun yi gashi gashi tare da kayan lambu - henna da basma. Wanne, ba shakka, ba ya ba da nau'i na musamman a cikin tabarau ba. Kuma ya cimma manufarsa: a cikin 1907, sakamakon sakamakon binciken da aka yi na likitan chemist na farko, an haife shi da gashi, wanda ake kira L'Oreal.

Louise ya yi farin ciki, kuma Eugene, wanda ya haifar da sakamakon, ya ɗauki halittarta zuwa sanannen shinge.


Kuma a sa'an nan?

Paints L`Oreal - Kamfanin na zamani na kwaskwarima yana kara karuwa ba kawai a Faransa ba, amma har da baya. A Italiya, samfurin ya fara a 1910, a Austria - a 1911, a Netherlands - a 1913. Bugu da ari - Amurka, Kanada, Ingila, Brazil ...

Schueller ba kawai mai jagoranci mai kyau ba ne kuma mai tsarawa, amma har ma da mai tallatawa da mai tallata. Yana tallafawa watsa labarai da kuma manema labaru, ya zo da sakonni da gabatarwa, ya haifar da ayyuka masu yawa don masu saye ...

1929 ya yi alama a wani taron masana'antu a cikin masana'antar kyau a duniya - Eugene Schueller ya ci gaba da tsarin sa na farko don gano gashin gashi, yana bayyana asirin platinum blondes. Sakamakon aikin gyaran ƙwaƙwalwa ya kasance cikin kayan aikin L`Oreal Blanc. "Babban masana'antu yana cikin wannan kwalban! "Wata rana miliyoyin launin fata za su so su zama masu farin ciki," in ji Schueller, yana da tabbacin cewa ya kirkiro wani abu na ainihi. Kuma ba da da ewa ba, masana'antar fina-finai za su tabbatar da cewa yana da gaskiya: a shekarar 1931 a fim na Hollywood na "Platinum Blonde", ainihin halinsa - shahararren ɗan wasan kwaikwayo na Amurka, tauraron fim din da alamar jima'i na shekarun 1930 - Jean Harlow ne mai haske. Saboda haka, taurari na Hollywood suna bude salon launin fata. A cikin salon gyaran gashin kayan shafa mai launi mai launin fata L`Oreal Blanc yana samar da ainihin abin mamaki!

A farkon shekarun 40 a kungiyar L`Oreal - kamfanin zamani na kwaskwarima, fiye da mutane dubu ne suka yi aiki. Ta yi aiki a cikin kasuwancin iyali da kuma 'yar yarinyar Eugene - Lillian, wanda a kwanakin hutun da aka kwashe shi ya rubuta alamomi a kan kwalaye tare da fenti da lotions.


Hakika, na cancanci shi!

An yi amfani da wannan alamar farko a Amurka a cikin talla na launi na L`Oreal a 1971. Yarinyar a cikin talla ta ce: "Na yi amfani da takarda mafi tsada, domin na cancanta." Yana da wuya a jayayya, ba haka ba ne? A yau, an yi amfani da ɗan littafin kaɗan kaɗan: "Bayan haka, ku cancanci!" Wadannan kalmomi sunyi alfaharin da 'yan mata mafi kyau na duniya suka furta a cikin kasuwanci na L`Oreal - kamfani na zamani.

La Oreal Paris kayayyakin sune cikakke cikakke na cikakke kyakkyawa.


Abubuwan samfurori L`Oreal:

1907 - sabon ƙuƙwalwa na farko na A Aaleale wanda ke dauke da yatsun roba.

1929 - Fuskar launin fari na fari L`Oreal Blanc ya nuna asirin launi na platinum.

1966 - Girman gashi mai amfani don amfani da gida.

1972 - farkon tarihin Elseve ta hanyar ƙaddamar da shampoo mai kulawa don gashi tare da rabawa.

1982 - kaddamar da jerin shirye shiryen kulawa da ladabi (yanzu Dermo-Expertise).

1995 - Revitalift gamma, an tsara su don magance alamun tsufa ba tare da yin aiki ba.

1996 - kula da shamfu Elseve tare da cakuda.

1998 - Girman launi Tsarin Creme tare da cakuda da sunadarai.

1999 - launi mai launi na launi.

2000 - Elseve shamfu ga gashi mata.

2005 - Kaddamar da layi na Man Men.

2006 - wallafe-wallafe-wallafe-wallafen gashin gashin gashin gashi, wanda yake samar da kyakkyawan shading na gashi.

2006 - lipstick Color Riche Star asirin.

2007 - Gamma Derma Farawa fata kula a matakin salula.