Adidas babbar damuwa ce ta masana'antu ta Jamus wanda ke da ƙwarewa wajen samar da wasanni, takalma da kayan aiki. A wannan lokacin, babban darekta na wannan alamar kasuwanci shine Herbert Heiner. A karkashin jagorancinsa, kamfanin yana aiki kuma yana jin dadin magoya bayansa da sababbin kayan kayan wasanni da kayan haɗi don maza da mata. Bari a yanzu za mu taɓa farkon da tarihin halittar halittar Adidas.
Labarin Adidas.
Tarihin tallan kasuwanci Adidas ya fara farawa a 1920. A wannan shekara, wani mai laushi wanda ba'a sani ba a wannan lokacin wani mai buya mai suna Adi Dassler daga garin Jamus na Herzogenaurach, wanda ya zama dan kwallon kwallon kafa, ya sanya takalmansa don wasan kwallon kafa. Ya farko na sneakers wasan kwaikwayo ya yi da shi da hannu, kuma masa shi ne ƙirƙirar wani abokin da yake da kansa ƙirƙirar. Bayan ɗan lokaci, Adi Dassler ya samar da dukan tarin sneakers, wanda aka sayar sosai. Abubuwan da Dassler ya cire takalmansa daga tsohuwar sutura, takalma da kayan soja.
A shekara ta 1923, bayan ya haɗu da ɗan'uwansa Rudolf Adi, Dassler ya biya haɗin farko da nufin sa takalmansa a can. Kuma tun a shekarar 1925 'yan'uwan sun rijista takalma na takalma na' yan'uwan Dassler a birnin Herzogenaurach. Adi, a matsayin mai wasan kwaikwayo na gaskiya, ya kasance yana da ra'ayi cewa takalman wasanni masu sana'a suna da irin wannan kayan aiki, wanda zai taimaka wa 'yan wasa su cimma sakamako mafi kyau. Saboda haka, babban manufar ƙirƙira wannan takalma shine kulawa da kowane mutum na wasan. Wannan shi ne daidai abin da 'yan'uwa suka jagoranci.
Kuma, m kamar yadda ze ze, ya yi aiki, kuma takalma Das da lehrs sami tsiwirwirinsu mai yawa a cikin 'yan wasan. A saboda haka dalilai ne a shekarar 1928, an kafa wannan takalma a gasar Olympics, wanda aka yi a Amsterdam. Amma tun a shekarar 1936 a wasannin Olympics na Amsterdam mai suna Jesse Owen, ya zura kwallo a "Dassler", ya lashe kyautar zinare hudu kuma wannan ya haifar damuwar duniya ba kawai ga kansa ba, har ma wannan takalma. Amma saboda yanayin siyasar Jamus a cikin shekaru 30-40 da kuma yakin duniya na biyu bayan haka, an dakatar da aikin kamfanin.
Sai kawai bayan yakin, ma'aikata don takalma takalma Dassler, wadda Amurka ta rigaya ta kama shi, ta sake kaddamar da shi. Sabunta ma'aikata, Adi Dassler ya kirkiro wa 'yan wasa na Amurka da takalma don wasanni daga tsohuwar igiyoyi, safofin hannu na baseball da kuma kwakwalwan kwalliya, tun da yake a cikin shekaru bayan yakin da ake bukata takalma don takalmin gyaran takalma shine babbar kasawa.
A 1948, 'yan'uwan sun fara aiki da kansu. Rudolf ya zama mawallafin alamar Puma, kuma Adi ya kira kamfaninsa, ya ɗauki ma'anar farko na sunansa, Adidas. A wannan mataki, tarihin ya koyi game da sabon tauraruwa a duniya na wasanni da al'adun da aka kafa. Har ila yau kamfani a mataki na halittarsa ya samu takardar shaidar kansa. Sun zama sanannun yau yau da kullum nau'i uku, waɗanda aka tsara su don tallafawa ƙafa a cikin sneakers wasanni. Tunda kwanan wata, wannan alamar ta canza sauƙi kuma tare da ratsi akwai shamrock.
Kamfanin sabon kamfani ya zama balagami ba ne kawai a cikin samar da samfurori masu kyau da kuma fasahar zamani, amma har ma yana da kyau a fannin tallan wasanni. Da farko dai, godiya ga aikin kusa da taurari. Mutum na farko na alamar kasuwancin Adidas sun kasance masu wasa kamar Muhammad Ali da Franz Beckenbauer. Bugu da ƙari, ga waɗannan taurari, tarihin kamfanin ya yi alfahari da abokiyar zumunci da David Beckham, Zin Zidane da Raul.
Adidas a yau.
Tarihin zamani ya ce har zuwa tsakiyar karni na 20, alamar ta kasance a cikin kayan aiki na takalma na wasanni na musamman, amma a 1952 duk abin ya canza sosai kuma duniya ta ga adidas na farko. Wannan shi ne abin da ya taimaka wa kamfanin ya kauce daga hotunan takalman takalma. A 1963, an sake buga wasan kwallon kafa na farko tare da Adidas logo. Amma shekaru biyu bayan haka, kamfanin, ya rungumi duk kayan wasanni, ya kaddamar da wata tufafi.
Zuwa kwanan wata, ƙungiyar alamar kasuwanci ce ta uku raka'a Sport Performance, Sport Heritage da Sport Style.
Wasanni Wasanni.
Yana ba da kyawawan kayan aiki, kayan aiki da kaya na zamani don 'yan wasa irin su' yan wasan kwallon kafa, 'yan wasan kwando, masu wasa da wasan wasan tennis. A cikin hunturu na shekarar 2005, a cikin Adidas line kuma tare da masanin Birtaniya mai suna Stella McCartney, shine farkon jerin kayan wasan mata na wasanni da kuma wasanni.
Wasanni Heritage.
Yana wakiltar waɗannan abubuwa waɗanda suka kare dukiyar al'adu ta alama. Wadannan tarin sun sake farfadowa daga abubuwa masu tarin yawa. Yawancin hankali ana biya su hada hade da fasahar zamani.
Sport Style .
Abubuwan mamaki a yau da kullum kuma sun bayyana abin da zai faru a yau. Halittar wadannan tufafinsu suna jagorancin Yohji Yamamoto, kuma dan kasar Amurka Madonna ne mai zane na wannan layi.
A hanyar, ba da daɗewa ba, masanin wasan kwaikwayo na hip-hop Missy Ellot ya fara yin hadin gwiwa tare da Adidas, wanda ya hada da samar da kayan ado masu kyan gani ga kowane lokaci na rayuwa. An kira wannan layi mai suna Mutunta Mi.