Babbar daular Estee Lauder ta samo asali ne a cikin kananan ɗakunan daji na Lauter (daga bisani aka yanke shawarar canza wata wasika a wannan sunan mai suna), inda Este ya shirya ta farko. A yanzu, ƙungiyar ta kamfanin, wanda ya haɗa da wasu mataimakan da yawa (ciki har da Clinique, Aramis, Origins, MAC da Bobbie Brown), asusun kimanin rabin rabin kasuwar Amurka.
Kafin aure, an kira Este Mentzer. Mahaifinta ya kasance dan kasar Ukraine, gidansa kusa da Chernivtsi ya tsira har zuwa yanzu, Este ya ziyarci wannan wuri, tun yana tsufa. Mahaifiyar Este, Rosa Schotz, ta kasance shekaru goma da haihuwa fiye da mijinta, saboda haka ta yi hankali da kanta da kuma ɗan Este mafarki na zama kamar uwarsa. Iyayensu sun kasance marasa talauci, Esta shine ƙananan yara bakwai.
Lokacin da yarinyar ta kasance shekaru shida, sai kawunta, mai binciken dermatologist John Scotz, ya koma gare su. Gurasar kayan cin abinci da Esther ya yi a kan kanta, kuma yayi mamakin sakamakon da suka samo, an kama su don kirkiro kirki. Daga bisani, tare da taimakon Uncle Este, zai rubuta dabarar sa na farko da hudu creams kuma ya gane manufarsa. A hanyar, duk da gaskiyar cewa sun dafa kayan kirim a kan farantin gida, wasu wurare masu kyau sun zama masu sha'awar wannan samfurin, sun zama masu saye na farko na masarautar Este Lauder.
Yarinya yarinya ya fita kuma bai gama karatun ba. Mijinta, Joseph Lauter, ya kasance mai labarta ta hanyar sana'a. Ya tallafa wa shirin matarsa, kuma a 1933, ma'aurata sun bayar da sanarwar farko game da sayen kayan aikin "Lauter Chemists" a cikin tarho na tarho.
Abokan aure ya kasance shekaru tara, amma dangantaka da ma'auratan sun kai matuka da Esta, sunyi aikin, sun aika don saki. Duk da haka, a shekara ta 1942 rayuwa ta sake tilasta ma'aurata kuma a wannan lokacin sun rayu shekara arba'in da ɗaya tare.
Kamfanin farko na kamfanin Lauder wani ƙananan gidan cin abinci ne a Manhattan, inda suka shiga wani ƙananan masana'antu. Da dare, aiki yana ci gaba da tafiya a wannan ma'aikata - an halicci kuɗin da aka sayar da Este a rana.
Daga farkon kasuwancin iyalinsu Este ya yanke shawarar cimma burin kayayyakin su. Domin ta ki sayar da shi a cikin kantin magani da kananan kantunan. Este ya tabbata cewa kimar samfurin yana ƙayyade daidai wurin wurin da aka sayar. Wannan dabarun ingantawa da rarraba kayan aiki shine matakin da ya yanke shawara wanda ya tabbatar da jagorancin ci gaba na kamfanin duka shekaru da yawa.
Este Lauder na da 'ya'ya maza biyu - Leonard da Ronald, su, kamar su matansu, mai suna Este tare da sauƙi a kara haɗin kasuwancin iyali. Dukan danginta suna ƙaunar Esther, kuma ta kasance mai karimci a gare su.
Ya yi farin ciki sosai ga ta'aziyyar gida, don haka ta yi ƙoƙarin kawo shi ga aikin kamfaninta, domin jimawa ofisoshin ma'aikata sun fara kama da ofisoshin gida.
Kamfanin Eté Lauder ya ci gaba da ƙaruwa. Don tayi amfani da sayen masu saye zuwa samfurorin su, Este ya fara ba da kyauta mai yawa na creams don kyauta. Da yawa daga cikin masu fafatawa a fili sun yi ba'a da wannan ra'ayin, amma ya yi aiki - mata sun yi farin ciki don gwada gashin Estee, suna samun cikakkun bayanai game da samfurori kuma ba da daɗewa ba tallace-tallace na kamfanin ya karu ba. Ana gudanar da lissafi cewa irin wannan aiki zai haifar da gaisuwar mata don ƙaunarta, ƙaunar gaske ga samfurori, saboda haka - mata za su ba da shawara ga budurwowi masu kyau, suna jawo hankalin sababbin abokan ciniki zuwa kamfanin. Yanzu, tare da sauki hannun Este, rarraba samfurori kyauta ya zama abu na kowa don kusan dukkanin kamfanonin turare da kayan shafawa.
Amma duk da kyawawan tallace-tallace da ke motsawa, kullin kati na wannan mace mai mahimmanci ko da yaushe ya ci gaba da kasancewa mai kyau na kirim mai tsami.Domin ya rinjayi maigidan magajin kantin Saks, wanda ke kan hanyar Fifth Avenue, don ɗaukar kayayyakinta, Esther ... ya ci gaba da inganta ƙwayar 'yarsa. Tare da idanuwan ido suna ganin tasirin kayan Esta da aka shirya, mai shi ya yarda.
Haɗin kuɗin kamfanin ya ci gaba da girma. Este ya kashe dukiyarta don ci gaba da cigaba da kasuwancinta - ta gayyaci kwararrun likitoci suyi aiki tare, sun bude masana'antun bincike, boutiques da kuma sayo kayayyaki na 'yan wasan da suka gabata.
Shin za ta zaba wa kamfaninta batun "Fast and Effective", da gaskanta cewa mace ba dole ba ne ta ciyar da lokaci mai yawa don kula da kanta. Wannan halayen ya sadu da goyon baya mai karfi daga abokan ciniki, yana da matukar tasiri.
Tarihin Este sun kasance da labarun gargajiya. Wane ne bai ji game da abin da ta aikata ba a lokacin da Este ya karya wani sabon ruhunsa, ya kira sunansa a fili!
Wata mahimmancin motsi ta Este shi ne tunanin saka lipsticks a cikin kwantena mai kwakwalwa. Wannan bidi'a shine dandana 'yan mata masu hankali.
An yi la'akari da hankali ta hanyar kamanninta, yana ba da kuɗi mai yawa a kai. Har ya zuwa shekaru masu tasowa, ta yi ado sosai, yana yin zabi a cikin ni'imar launuka mai haske da kuma yanke wani abu. Bugu da ƙari, wannan mahaifiyar mai aiki ta motsa daga Amirka zuwa Turai, ta yadda za ta magance matsalolin kamfanin.
A cikin shekarun 50s, Estee Lauder ta dauki matsayi na uku a kasuwar Amurka, a baya kawai irin wadannan martabar kamar Elizabeth Arden da Helena Rubinstein. Este ya yi duk abin da zai yiwu don tabbatar da cewa ita alama ta hade da abokan ciniki tare da alatu, ladabi da sophistication. Don haka dan karamin kamfanin dangin ya fara zama babban mulkin mallaka. Babban daular Este Lauder.
Ta ci gaba da inganta kayan kaya har zuwa kasuwa na Soviet Union: a cikin shekaru 80 da aka fitar da ita a kasuwanni na Leningrad, Kiev da Moscow.
Irin wannan nasarar ta kasuwanci ta Este ta bayyana rashin amincewar da ta yi a cikin kayan da aka yi.
Daga lokuta Esther ta tafi bayan mutuwar mijinta, riga tsufa tsufa. An zaba babban ɗansa Leonard a matsayin Shugaba na kamfanin. Daga baya, al'amarin ya je wurin jikan wanda ya kafa - William Lauder. Ya riga yayi magana game da shirinsa game da manufofin kamfanin a kasuwa: an yanke shawarar daukar matakan ga matasa. Bugu da ƙari, William zai watsar da manufofin "sha" na kananan ƙananan mata, kuma ya bar ma'anar babban kullun a cikin baya, don shigar da kasuwancin kwaskwarima. To, lokaci zai nuna abin da wannan kamfani zai zo.