Calvin Klein: tarihin tarihi

Wataƙila kowane mai ɗaukar hoto na mutunci yana cikin ɗakin tufafi a kalla abu guda daga mai zane, wanda yake samar da tufafi a ƙarƙashin wannan sunan mai suna Calvin K lein. Clothing na wannan alama ya kasance matakai guda daya a gaban al'amuran yanayi, wanda ya ba shi izinin yin amfani da kanta kanta. Amma menene labarin nasarar wannan mai zane mai ban sha'awa? Za muyi magana game da wannan a cikin labarin "Calvin K lein: tarihin wannan alama."

Nuwamba 19, 1942 a Amurka, wato a birnin New York, sananne ne, an haifi Kelvin Klein. Mahaifin Kelvin ya mallaki wani karamin shagon. Na gode wa kaka na, Kelvin ya koyi yadda za a sata a kan na'ura mai laushi, mahaifiyata ta taimaka wajen samar da dandano mai ban sha'awa, duk da haka suna zuwa shagunan kayan ado kuma suna tare da juna. Yaro ya kasance a kai a kai a lokacin da yake magana game da tsarin da kuma salon. Kelvin Klein ya ce a cikin 5 ya yi mafarki game da makomar mai zane. Saboda haka, ba shi da wani zaɓi inda za a yi karatu da kuma inda zan tafi bayan makaranta.

Daga cikin mafi kyawun ya sauke karatunsa daga Makarantar Harkokin Kasuwanci. Daga bisani a shekarar 1960-1962 sai ya shiga kuma yayi karatu a Cibiyar Harkokin Kimiyyar Harkokin Kimiyya. A cikin layi daya tare da karatunsa, Calvin yayi a cikin ɗakin karatu, inda ya taimaka wajen fitar da kayayyaki. Bayan haka sai ya yi aiki tare da masu zanen kaya har ma da zana hotunan masu wucewa-ta hanyar tituna. Wannan aikin yafi dacewa da kwarewa, saboda ba a kawo kudi mai yawa ba. Koyawa maraice Calvin sun kasance tare da halittar sa fayil.

Tarihin iri ya fara ne a 1968, lokacin da Kelvin da abokinsa Barry Schwarz sun shirya Calvin Klein, Ltd a New York. Barry ya ba da kuɗi, kuma Kelvin bai taba yin tunani daya ba. Klein ya sanya tarinsa na farko kuma ya yanke shawarar sanya shi a wani hotel a ɗaya daga cikin benaye. Wata rana, darektan kantin sayar da kayan kwalliya, wanda yake a ƙasa a sama, ya rikice maɓallin a cikin ɗakin hawa kuma ya kai filin bene inda aka nuna alamun. Kundin Kelvin tayi sha'awar dan kasuwa sosai da ya yanke shawara da nan da nan ya ba da umurni ga dala dubu 50. Ga Kelvin Klein shi ne tsalle a cikin tsarinsa na zamani, sunansa ya zama shahararren, sabili da haka samun 'yancin kai ya fito.

Klein ya fara aiki na ɗakin studio tare da tarin tufafi ga maza, amma da hankali ya ɗauki zane na tufafin mata. A cikin shekarun 70, sai ya bude takalmin maza don mace. A shekarar 1970, Calvin ya saki wani gashi mai raɗaɗi mai raɗaɗi tare da tsalle-tsalle, ko, wanda ake kira PeaCoat (mai gashi). Wannan samfurin ya zama sanannen kayan ado na kakar, har ma, ya zama kyakkyawa don shekaru 10 masu zuwa.

Kelvin a shekara ta 1973 ya karbi kyautar "Kochi" don ƙirƙirar tufafi mai tsabta da cikakke. Saboda haka shi ne yaron farko na zane a tarihin fashion don karɓar kyautar.

Kuma a shekara ta 1974, mai zane ya kirkiro sabon kaya na kayan wanka da kaya. Ba da daɗewa ba, ya gaji da yin tafiya a kan hanyar da ta dace, kuma Klein ya yanke shawarar shirya "fashewa" na farko, wanda ya damu da dukan duniya na launi tare da ka'idodin halin kirki na Amurka. A ƙarshe, 1978 aka alama ta hanyar sakin zanen jeans, kuma a nan ne mai zanen ya zama na farko. Daga tufafin da aka dauka a yau da kullum, ya gabatar da su a matsayin tufafi ga matasa masu salo da masu launi. Tsarin da aka yanke ya bayyana a fili ta hanyar adadi kuma ya sanya mahimmanci a kan ƙananan ƙafafu, kuma an sanya Calvin Klein da Omega logo akan aljihun baya.

Kelvin ya yanke shawarar yin wani fansa mai ban sha'awa. Sabili da haka, a cikin 1980, mai zane tare da taimakon mai daukar hoto Bruce Weber ya kafa hoton jigo na jeans tare da Brooke Shields, wanda ya zama alamar jima'i da tauraron fim. Bayan haka, a Amurka wani abin kunya ya ɓace, Klein ya zarge shi ta yin amfani da kananan yara, kuma an ce an harbi harbi yana kusa da batsa. Ana janye jingina daga samarwa, an kawar da lalata, kuma kamfanin ya iya komawa samfurin da aka riga ya kasance a cikin 1998.

A 1982, Klein ya samar da sabon tarin, wanda ya ƙunshi tufafi na maza, wanda dole ne ya haɗa da corset mai zurfi tare da alamar Calvin Klein. A cikin nauyin samfurori na kayan ado na talla, supermodel D. West da rapper M. Mark aka zaba, kuma jikin mutum mai tsira da rabi bai zama na farko ba. Klein yayi jaddada cewa ya tsara tufafi don sa mutane su zama masu sexy.

A cikin shekarun 80s, mai zane ya mayar da hankali ga bunkasa da kuma samar da kayan ado da kayan ado. Talla ba ta wuce ba tare da lalata ba, wanda ya riga ya zama ɓangare na hoton zanen. Klein ya biya kudin da ya kai miliyoyin dala, wanda ya sa Ikilisiya don takarda "Gumama na Farko daga Klein." Yana da labarin da aka sani na Littafi Mai-Tsarki, amma samfurin da ke ciki yana cikin jaka da jikoki marasa tsiraici.

A 1992, Kelvin ya sake gigice Amurka. A wannan shekara ya kirkiro sabon tsarin matasa "unisex", wanda daga bisani ya zama sananne. Bayan haka, a matsayin tallar, wani sakon hoto tare da wani matashi mai suna Kate Moss da mai sauraro M. Mark ya sake saki. Kasuwanci tare da kallar Calvin Klein za a iya sawa ta samari na kowane jinsi, an samu wannan ra'ayi tare da babban nasara.

A shekarar 1999, mai zane, domin lokaci na shari'ar, ya haifar da sabon abin kunya da talla. Klein ya saki sabon tarin da ke wakiltar tufafi na yara, da tufafi ga matasa. Hotuna da yara suna dauke da frivolous. A sakamakon haka ne, mai zane ya nemi gafara, kuma an dakatar da yakin basasa don haka ba a ƙara zargewa ba.

Harkokin kasuwanci na kan hanyarta, kuma Kamfanin Klein ba shi da iyakancewa ne ga wani karamin ɗakin, amma ya zama birni miliyoyin miliyan, wanda ya kai kimanin dala biliyan 5. Hanyoyin kasuwancin da suka dace da kuma manufofi sun kirkirar hoto, ƙungiyoyi sun fi zurfin shiga cikin tunanin masu saye. Harkokin rikice-rikice da rikice-rikice na lokaci-lokaci taimakawa wajen ƙirƙirar da kuma kula da tallan tallace-tallace, da ma'anarta shine lalata, matasa da jima'i. Kelvin Klein an dauke shi ne na farko da ya zana tufafin mutane "daga kai har zuwa kafa," a cikin tarinsa akwai tufafi da kayan haɗi. Bayan sun kafa kansu a Amurka da kasashen Turai, a cikin shekarun 90s kamfanin ya fara motsawa zuwa gabas, an bude boutiques a Kuwait, Jakarta da Hong Kong.

Klein da sauri ya kawo canji ga sauye-sauyen yanayi a duniya, wanda ya taimaka masa ya cimma nasara mafi girma. A farkon karni na XXI, ya kirkiro sabon tarin a cikin salon "soja". Ba da da ewa mai zane ya siffata suturar gashi, wutsiya-gwiwoyi, yatsan gwiwoyi na khaki.

Bugu da ƙari ga tufafi, Calvin ya saki wasu ƙanshi, kowannensu ya hada da namiji da mace. A cikin 1983 ya bayyana "Har abada", a 1985 - "Ra'ayi", kuma a 1986 - "Otdushina". Ruhohi da suke jaddada irin salon tufafi masu kyau, har yanzu suna da babbar nasara, saboda haka suna da yawa. A shekara ta 1998, an saki wannan ƙanshin "Kwararru", wanda ya zama mafi shahararrun, kuma an lissafta shi a kan mutanen da ke magance matsalolin kansu.